I recently wrote an article how to start a blog.
In the article I showed that you can have a blog up and running in a couple of days. Without any prior knowledge of programming or web design.
Having your own blog has many advantages. Here are just a few examples:
- You can share your thoughts and experiences with every person on earth!
- It’s a great networking tool where you can meet many new friends!
- You can make money. If you do it the right way you can make a lot of money!
Great right? Yes it sure is. Blogging has changed my life in so many ways.
But at the end of that article I hinted that get the blog up and running is the easy part. Now you need to write good content to make people visit your blog.
Welcome to the art of copywriting for blogs!
Writing copy for blogs is like any other skill. It can be taught. I never considered myself a good writer but I’ve improved significantly over the last few months. And I believe everyone can learn how to become a better writer.
Let me share the four simple steps that’s worked for me!
#1: Get a Good Copywriting Book
First step is to get a good copywriting book. Why not learn from the best so you’re not making the same mistakes they did! With a good book you’ll be able to pick up the art of copywriting for blogs much faster.
The best book when you’re getting started is definitely The Adweek Copywriting Handbook by Joe Sugarman. Joe laid the foundation for copywriting as we know it today and he can pretty much sell anything.
When I look back at my oldest articles (like this one or this) and compares it to newer ones written after reading this book, I can see a lot of improvements. Of course I’m no world class writer (yet!) but with practice I believe further improvements will be possible.
#2: Get a Good Sales Book
After a copywriting book I recommend getting a book about marketing and sales. This is especially important if you plan to monetize your blog down the road. Sales is a very important skill to learn not only for owning a blog. All business transactions (or even dating) boils down to sales one way or the other!
#3: Read a Lot of Books
Don’t stop reading after you’ve finished those three books. Reading is great entertainment and you’ll learn more from it than watching TV or Netflix. In addition it will help to improve your writing.
When reading books your subconscious mind will pick up the writing style of the authors. Sometimes I also study how famous writers form sentences and captivates their audiences.
I try read a wide variety of genres. Everything from fiction, science fiction, war history, finance, technology etc. Sometimes I’ll drop into a bookstore just to get new ideas for books to read.
So put down your smartphone and pick up a good book instead!
#4: Practice. And Then Practice More
This step is the most important one when you learn writing copy for blogs. Knowledge not implemented is wasted. When it comes to copywriting you’ll need to write. The more the better. Your writing will improve with each article.
I try to write five 1000 word articles per week – roughly two on this blog and 3 on my other web sites. I’ll hope to write more articles in the future but for now the words doesn’t flow as fast compared to more experienced bloggers.
But how do I find motivation to write? Well I use a trick that Joe Sugarman mentioned in his book: I write a really crappy first draft. I just let my thoughts spill out on my keyboard without thinking of grammar or formatting. When the rough message been put down in my WordPress editor, I just do something else. Like go to the gym or have lunch. Then I start the editing work the next day.
If you only have to create a crappy first draft it really helps you get started!
Well there you have my 4 easy steps. I believe that’s all you’ll need when you start writing copy for blogs. But note that the learning will never stops. For example I always find new ways to spice up my text.
Learning copywriting for blogs will change your life. Just the idea of sharing your experiences and stories with everyone on earth is mind blowing!
Good luck on your blogging journey!
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